The Week for All Who Love Real Juice
A good glass of juice can make all the difference. It's part of a relaxed breakfast, provides refreshment on hot summer days, or accompanies brunch with family and friends. But anyone standing in front of the beverage aisle today quickly realizes: the selection is huge. Direct juice, fruit juice from concentrate, nectar, lemonade, or coconut water – often, it's not clear at first glance how the individual products differ.
That's precisely why we want to introduce you to the variety of high-quality beverages during our Juice Week. The focus is on our direct juices, which are free of preservatives and not made from fruit juice concentrate. The assortment is complemented by two iconic Portuguese lemonades from the Azores, as well as natural coconut water – for all those looking for a special refreshment.
Fruit Enjoyment Has a Tradition in Portugal
Portugal is known for its excellent fruits. The mild climate, many hours of sunshine, and fertile soils ensure that oranges, lemons, passion fruits, and many other fruit varieties ripen with a particularly aromatic flavor.
Especially in the Algarve, freshly squeezed orange juices have been part of everyday life for generations. Whether at breakfast at home or in the small café on the corner – a glass of orange juice here is much more than just a drink. It stands for freshness, quality, and the unmistakable taste of sun-ripened fruits.
Fruit also plays a significant role in the Azores. The humid Atlantic climate produces intense aromas and has given rise to some of Portugal's most famous refreshing drinks.
This love for high-quality fruits is also reflected in our selection for Juice Week.
Direct Juice Instead of Fruit Juice Concentrate – Quality You Can Taste
Not every juice is made the same way. Many products in the supermarket are made from fruit juice concentrate. In this process, water is first removed from freshly squeezed juice so that it can be transported and stored more easily. Only later is the water added back before the juice is bottled.
We have deliberately chosen a different path.
Our juices are exclusively direct juices – no fruit juice concentrates.
This means: the fruits are pressed, and the juice is then gently pasteurized. This short and controlled heating makes the juice durable without the need for preservatives. At the same time, the natural taste and intense fruit aroma are best preserved.
Especially with high-quality fruits, you can taste this difference. The juice tastes fresher, more natural, and brings out the original character of the respective fruit particularly well.
Innovative Packaging – The Fresh Bag
Not only the production but also the packaging determines the quality of a direct juice.
That's why our 3 and 5-liter direct juices are delivered in the practical bag-in-box system. Inside the cardboard box is a special fresh bag with an integrated tap.
The special thing about it: when dispensing, the inner bag automatically contracts. This prevents oxygen from reaching the juice. This prevents oxidation and fermentation, while taste and natural vitamins remain optimally protected.
Another big advantage: After opening, the juice stays fresh for up to four weeks if stored correctly. This makes the fresh bag particularly practical for families, offices, or anyone who wants to regularly enjoy a glass of high-quality juice.
Lara Orange Direct Juice – The Algarve in a Glass
A real highlight of our Juice Week is the Lara Orange Direct Juice in the practical 5-liter fresh bag.
For this direct juice, sun-ripened Portuguese oranges are processed. Preservatives are completely omitted – instead, gentle pasteurization ensures a long shelf life.
The result is a pleasantly fruity orange juice with natural sweetness and a balanced taste. Whether for breakfast, as a refreshment in between meals, or as a base for cocktails and smoothies – this direct juice brings the taste of Portugal directly to your home.
Especially those who regularly drink orange juice will quickly recognize the difference to many conventional juices.
Naturally Cloudy Direct Juices from Frutta Nature
In addition to orange juice, you will also find three naturally cloudy direct juices from Frutta Nature during our Juice Week.
Naturally Cloudy Apple Direct Juice
The naturally cloudy apple juice convinces with a balanced ratio of sweetness and freshness. Due to the natural cloudiness, many components of the fruit are preserved, giving the juice its particularly full-bodied taste.
Naturally Cloudy Pear Direct Juice
Those who prefer mild fruit aromas will love the pear direct juice. Its soft, pleasantly sweet taste makes it a special alternative for daily enjoyment.
Naturally Cloudy Multifruit Direct Juice
The multifruit juice combines various fruits into a harmonious blend. The balanced combination ensures a varied taste and makes it an ideal companion for the whole family.
These direct juices are also gently pasteurized and delivered in a practical fresh bag.
Freshly Squeezed Orange Juice – Easy to Make Yourself
As good as a high-quality direct juice tastes – sometimes nothing beats freshly squeezed orange juice.
Our fresh Portuguese oranges are excellent for juicing. Thanks to their high juice content and their balanced ratio of natural sweetness and fine fruit acid, a particularly aromatic juice is created that provides a perfect start to the day in the morning.
To make juicing as easy as possible, you will also find a practical citrus juicer with us. This way, you can always decide for yourself whether you want to enjoy a freshly squeezed orange juice or grab one of our high-quality direct juices.
Both share one thing: the natural taste of sun-ripened fruits.
Two Iconic Drinks from the Azores
In addition to direct juices, two real classics from Portugal are also part of our Juice Week.
The Laranjada orange lemonade and the Kima passion fruit lemonade from Melo Abreu have been an integral part of everyday life in the Azores for many decades.
Unlike our direct juices, these are classic lemonades with added sugar. This is precisely what creates their typical balanced, pleasantly sweet taste that many Portuguese have known since childhood.
The Laranjada from Melo Abreu has been one of the most popular soft drinks in the Azores for decades. Generations have grown up with this fruity classic.
The pleasantly sparkling orange lemonade combines intense fruit with a fine carbonation and provides wonderful refreshment, especially on warm summer days. For many Portuguese, it evokes childhood memories and is simply part of a relaxed afternoon.
Equally well-known is the Kima passion fruit lemonade. Passion fruit finds ideal conditions in the Azores and develops its unmistakable aroma there.
Kima delights with a balanced combination of exotic sweetness and light acidity. Anyone who has vacationed in the Azores usually already knows this lemonade from cafés, restaurants, or small village shops. Today, you can easily bring this special vacation feeling home.
Well chilled, both drinks are the perfect refreshment on warm summer days or a nice accompaniment to a barbecue evening.
Naturally Refreshed with Coconut Water
If you are looking for a particularly light refreshment, you will find it in the coconut water from ThaiCoco.
It is obtained directly from young green coconuts and convinces with its pleasantly mild taste. Well chilled, it is a natural alternative to many conventional soft drinks and is also excellent as a base for smoothies or summer mocktails.
Its delicate, slightly sweet taste makes coconut water a popular companion on warm days.
Discover the Diversity of Our Juice Week
Our Juice Week shows how versatile high-quality fruit enjoyment can be. From natural direct juices to freshly squeezed orange juice, traditional lemonades from the Azores, and refreshing coconut water – each drink tells its own story.
If you value natural taste, our direct juices without preservatives and without fruit juice concentrate are exactly the right choice. They bring the original character of the fruits to the glass and convince with their gentle production and the practical fresh bag, which keeps the juice fresh for a long time even after opening.
And if you want to bring a piece of Portugal home in between, the Laranjada and Kima await as two iconic drinks to be discovered.
Use our Juice Week, try out the assortment, and enjoy the summer sip by sip – with high-quality beverages that show that good taste always begins with the quality of the ingredients.
